Gain expertise in search, learn how to get noticed in google search results and How to run search and display ads campaigns, plus get prepared for Google certifications.
Learning modules
- Introduction to Digital Marketing
- Search Engine Optimization
- Search Engine Marketing
- Preparation for Google Certification
Learning Objective
- Understanding Search Engine Optimization (SEO)
- Keyword research and tools for Keyword research
- Creating Content for SEO
- Link Building and Back Links
- Schema Mark-up For SEO
- Understanding Search engine marketing
- Pay per click (PPC), its Importance, types, and benefits
- User journey of Google ads and its bidding process
- Display ads, video ads, and universal app ads
- Bing ads campaign
- Overview of Google Certifications
- Preparation for Google Ads Fundamentals Exam
- Preparation for Google Ads Search Advertising Exam
- Preparation for Google Ads Display Certification
- Preparation for Google Ads Mobile Certification
- Preparation for Google Ads Video Certification
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