Create flyers to hand out an event? Add your website URL so people can visit your site to learn more about your products and services. A website is the gateway to your brand. You own it, control it, and can use it to support all of your other marketing efforts
It’s the place where you centralize all of your business information and marketing messages. It is where potential customers can go to learn about your business. And, it’s where all of your other marketing efforts should drive interested customers.
Why have a website? Our top reasons:
- A professional website meets customer expectations:
- You can control information and branding:
- A website is more affordable than traditional advertising:
- A website is easier to keep up to date:
- You can find existing and potential customers:
- A business website levels the playing field:
Your website for local business can act as a digital brochure, sharing up-to-date information about your offerings, as well as a direct sales tool.
It’s a 24-hour sales staff that can make sales even when your business is technically closed.
Plus, you can update information in real-time — no waiting or paying for new print materials.
In addition to adding a simple product list or menu, add more to your site to help you make sales. Use your website for local business as a sales support system by adding the following elements.
E commerce store
When your website has an eCommerce component, you can actually do business right from your site. Customers can visit your website and directly make purchases from your brand. It acts as both the marketing and sales tool.
Set up an eCommerce site with the following elements to allow customers to purchase your products right from your site.
- Payment processing
- Inventory management
- Shipping solution
- Site security (SSL certificate)
- Search feature
- Integration with CRM
- Coupon tools
- Upselling and cross-selling features
- Reporting and analytics
- Customer reviews
- Contact page